Lady Designers

Posts Tagged ‘Fashion Icon’

Beauty of a woman is a matchless attribute; with nothing to surpass it. So long a time there have been the existence of women in this world, there have been lingerie’s as well. This fashion serving luxury undergarment expresses her beauty loving feminine personality, apart from the basic need of supporting her physique. Though the word ‘lingerie’ normally describes both male and female undergarments, the term is commonly used to refer woman’s intimate wear. Lingerie is a broad term and includes garments like bras, panties, stockings, thongs, garters, peignoirs, sheer night gowns, and exotic night wears

Evolution of Lingerie:

Concept of the lingerie’s dates back to the period when people lived in forests whose beginnings are lost in far antiquity. Women in those days bound their body with long scarves folded, looped, and cross folded so as to mould their figures and enhance their beauty. Sculptures of the classical age depict women wearing pieces of   fabric to support their bust and waist. The applications of these fabrics were simple and functional, focusing more on support over appearance. Lingerie’s evolved into a fashion icon during the 19th century. When men were involved in the First World War, women became the breadwinners of their family. This new   identity beckoned them about the need for more practical undergarments that are lighter and breathable, and can be worn during industrial works.

Later during the 21st century manufacturers and fashion houses started expanding their manufacturing and marketing with sexy and fashionable designs and colors. There was a renaissance in the lingerie world seen with more focus on female curves, as women went to unforeseeable extremes to obtain the perfect ‘hour glass’ figure. Lingerie’s were designed with lavish laces, embroidery and ribbons. Today, the intimate wears available in the market have more sex appeal as compared with the ones used in olden days. Exclusive boutiques are also becoming inherently popular in cities.

Designer and Branded Lingerie’s:

Designer lingerie brands have an ever increasing demand in many countries as they are very fashionable and sensuous. They are considered the best due to their cutting edge designs, and the high quality materials used; subject to strict quality control standards. Thus the consumer can be assured that they are not only buying under garments of latest designs and trendiest fashion, but also a superior product out of their money. Manufacturers concentrated on the ‘Artisan Matrix’, the designing phase, knowledge of body shape, quality, appearance, tradition, and fusion for innovation. Retailers agree that lingerie market have a higher profit margin as compared with other apparels. From dazzling, bold colors, to the soft hues of the color palette, a wide range of collections are available to cater to the tastes of every fashion savvy woman. The most attractive feature of designer lingerie is its soft and delicate embroidery designs. Most popular color choices of women are pink, red, aqua, and pastel.

World’s largest lingerie manufacturer ‘Victoria’s Secret’ operates exclusively in North America. European market is dominated by brands like DB Apparel, and Triumph International. Top brands like Virgina Poppe, Groversons Apparel, Lotus Creations, TNT Fashion limited, sell a wide range of lingerie’s in various colors, and designs to fit every customer’s taste. Other brands like Cosabella, Felina, Fashion Forms, Chantelle, On Gossamer, Jezebel, Spans, Fleurt, and Mary Green also have their share in the global market. Brands like Calvin Klein, Vanity Fair, Jockey, Maidenform etc are renowned for their quality. Some special brands are available which can be worn for certain specific occasions like wedding lingerie etc.

Global Lingerie Market:

Global intimate wear market is estimated to be around $29.15 billion USD in 2004, $30 billion USD in 2007, and is further projected to increase at the rate of 9% to become $31.6 billion USD by 2012. Organized players constitute over 40% of the lingerie market currently. Branded lingerie market is further expected by industry experts to see a rise of 25% by 2010. Of the total global lingerie sales, bras account for 56%, briefs at 32%, and daywears make the remaining 12%. Retail lingerie market has grown by $770 million USD. The main concern in the marketing of lingerie’s; worldwide, is the fight for market share between the global brands and the retailer’s local brands. The leading global key player is Sara Lee, a US based manufacturer who also have a strong hold in the European market. Followed by this are other companies like La Perla, Truimph, Maidenform, VF, and Warnaco. In chain stores, Victoria’s Secret of US, Knickerbox of UK, and Hunkemoller of Europe have a whiz market.

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GirlSense is this cool fashion design games website. You can create your own virtual designs, and buy designs from other users for virtual money. Playing online fashion games is so cool, I just love it. I can’t get enough of it. You know my big hero is Kate Moss. I just love her. She’s a fashion icon and now she is designing clothes for several fashion brands in Britain. Anyway, one day I want to be a fashion designer. So playing online fashion games is a way for me to practice, and to create new styles that I think will be cool next season.

The first thing you have to do when you create a fashion eBoutique is to think about the styling of the boutique itself. GirlSense lets you design everything: wallpaper, flooring, accessories, and structures. I’ll explain exactly why each of these items is important, but first, you need to think in terms of the whole eBoutique, and what kind of image or vision you are trying to convey: Do you want your eBoutique to be fun? Do you want your fashion design game to be classy and sophisticated? Maybe you want it to have a laid back feel to it? Think about it for a while, and play around with the designs. Think about what clothes you are going to display in your eBoutique, and create it accordingly.

I want to talk a little bit about floors. Floors are really cool and super important for eBoutiques. I know it’s just fashion designer games, but try to think like it’s the real thing. You’ll soon learn that different types of floors create a different feel. Think about the floor you have at home, compared with the floor that you have at school, and the floor in the lobby of a hotel that you visited during a recent vacation. It’s interesting but each one has its own feel. For example, a tiled floor makes you think of the Mediterranean – places like Greece and the South of Spain. With online fashion games, certain shades of tiles can also make you think of sand and the beach. A wooden floor, on the other hand, might make you think about a house in the mountains, a ski chalet, or a loft apartment. Wood has more warmth than stone, and lends itself to winter designs.

So you see, the small details are really important, and have a powerful effect on the final impression. Fashion design games can really teach you about styling, and who knows, if you’re good at it, maybe one day you’ll want to study interior or fashion design.